I am delighted to announce the launch of our new website and i hope you will enjoy browsing as much as I have enjoyed putting it together.
For those of you that have visited my website before, you will notice that this is not a minor tweak to the design. The website has been rebuilt from the ground up to reflect the impact my photography can have. The first thing I wanted to achieve was to be sure that the whole website focussed on my images rather then the content. The content of course is important but the website needed portray visual impact.
Getting the right look & feel for the website was the first step then it was over to functionality and streamlining my online presence. After all, a good website isn’t just a brochure site – it has to work for me as well.
The crucial part to all this was to make sure that it was easy for me to quickly be able to update my website, this could be anything from adding a new page or news item or perhaps and new gallery/portfolio. The best way to do this is, I felt, was to make it a content managed website and I opted to build the site on WordPress. This is an open source platform making it easy to access the source code should I need to chafe anything, but for the most part it is very simple to use and is built using best practice.
The next part was to make the website work for me. The beauty of WordPress is that I can download a FREE WordPress app for my smart phone which gives me direct access to the admin area of my website. Blogging is now easier – Its something that I can easily to during a commute or in my lunch break, adding photos from my phone or dropbox folder and posting instantly to my website and going live.
It doesn’t stop there though, once a news story is posted, the new website then automatically syndicates that story across my Social Media platforms (Facebook, Twitter, Google+ etc) with links back to the main story on my website. The website is now working for me and I am still only posting one story.
One of the other important elements for the new website is that I wanted to ensure that it was future proof, after all no-one wants to have to rebuild new websites every 6 months. This is the beauty of WordPress, the code is written to cross browser compliant and by ensuring that I have a couple of key features built in to it I know it will stay current and fresh. The key features built into the website are:
Responsive Design: Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the media rule.
E-commerce: Whilst the site does not currently have any products to buy, everything I need to do this has been built in and just needs switching on. This means that at a later stage should the business decide to start selling prints etc online then it doesn’t mean an overhaul or new website.
I hope you like the website and enjoy looking through some of the work I have published here – of course if you would like more information I would love to hear from you. You get in touch via the contact page here.